Honda Atlas Cars Introduces HR‑V e:HEV as Hybrid Milestone
LAHORE:
Honda Atlas Cars (Pakistan) has officially launched its first hybrid SUV—the Honda HR‑V e:HEV. This marks a defining moment for Honda Atlas Cars and Pakistan’s shift toward sustainable mobility.
The launch took place with the symbolic First Car Line‑Off ceremony, celebrating the start of local production for the advanced SUV. The event was attended by executives from Honda Motor Co. Japan and Asian Honda Co. Ltd., along with Atlas Group leadership.
Hybrid Technology and Strategic Vision
The new HR‑V e:HEV enters Pakistan under the message: “a new era of e:HEV.” It embodies Honda’s global commitment to carbon neutrality and its target to achieve zero traffic fatalities by 2050.
Honda Atlas Cars Chairman Aamir H. Shirazi spoke about the company’s dedication to clean and efficient mobility. He reiterated that Honda Atlas Cars aims to blend global technology with local production to support Pakistan’s future mobility needs.
Pricing & Availability – Booking Now Live
Starting July 14, bookings opened at authorized 3S Honda dealerships nationwide. The ex-factory price of the HR‑V e:HEV stands at PKR 8,999,000, with advanced hybrid features and dual-motor setup. Test drives are also now available countrywide.
Honda Atlas also cut prices of its petrol HR‑V variants by PKR 100,000 each—now priced at PKR 7,549,000 (VTi) and PKR 7,799,000 (VTi S). This move appears designed to make space for hybrid SUV adoption.
Advance Features & Eco Performance
The HR‑V e:HEV offers impressive fuel efficiency—around 5.4 L/100 km (≈62 mpg) in combined driving. It delivers 131 horsepower and 253 Nm torque, while CO₂ emissions remain low at 94 g/km. It supports short-distance electric-only operation for efficiency and reduced emissions.The SUV boasts a sleek, coupe-inspired design, 18‑inch alloy wheels, and a spacious interior seating five passengers. High-end options include a panoramic glass roof and advanced safety tech like Adaptive Driving Beam LED headlights.“Read about Honda Atlas launching Pakistan’s first Honda model“
Market Context: Hybrid SUV Growth in Pakistan
Pakistan’s hybrid and EV market is expanding quickly. Rising fuel costs, eco-conscious consumers, and favorable import policies are driving demand. Brands like Toyota, MG, and Haval lead the hybrid race. Honda’s entry via Honda Atlas Cars signifies a strategic push into this shift.The HR‑V e:HEV will compete directly with the Toyota Corolla Cross HEV and Haval Jolion HEV. Honda Atlas predicts strong demand thanks to fuel efficiency, brand reputation, and hybrid performance.
Strategic Implications of the HR-V e:HEV Launch
This hybrid launch represents a strategic leap for Honda Atlas Cars. It elevates the company’s local production capabilities and strengthens its position in Pakistan’s SUV and hybrid auto segments.
The move aligns with Pakistan’s long-term clean energy and automotive policy goals and supports government efforts to reduce fuel dependency and emissions.
Voices from Leadership
Toshio Kuwahara, Vice President and Head of Asia & Oceania at Honda Motor Co., emphasized Honda’s global focus on innovation and sustainability. He said hybrid technology is a key enabler of a greener automotive future.Aamir H. Shirazi, Chairman at Honda Atlas Cars, expressed pride over the hybrid launch. He called it a next-generation mobility achievement that reflects Honda’s global standards and commitment to Pakistan’s clean transport evolution.
Why This Matters: Hybrid Momentum in Pakistan
- The HR‑V e:HEV is Pakistan’s first locally manufactured hybrid SUV.
- It raises the bar for fuel economy, emissions control, and tech-savvy mobility.
- It demonstrates the potential of Honda Atlas Cars to lead future automotive innovation in Pakistan.
- It may accelerate consumer shift from fuel-intensive vehicles to greener, cost-efficient mobility.
Conclusion: A New Era for Honda Atlas Cars & Pakistan Auto Industry
The launch of the HR‑V e:HEV is a landmark for Honda Atlas Cars and Pakistan’s evolving auto sector. This hybrid SUV showcases the company’s commitment to sustainable mobility and local manufacturing excellence. As hybrid vehicles gain traction, Honda’s move could help transform the narrative around automotive fuel efficiency and environmental responsibility in Pakistan.
With dealership bookings now open and public tests underway, the HR‑V e:HEV is poised to compete directly in the hybrid SUV segment and help drive Pakistan’s journey toward cleaner transport ahead of 2050. Click here for latest news.
